Founded by Lynn King, Fleurit Parfums was shaped by a lifelong connection to fragrance and nearly two decades spent within the luxury world, including Bergdorf Goodman, Giorgio Armani, Ralph Lauren and Hermès. Raised among Eastern European women who considered perfume an essential part of personal style, Lynn came to see fragrance as something deeply individual.

Fleurit was born from her desire to move away from increasingly familiar, trend-driven scents and create fragrances with a distinctive point of view. Rooted in French perfumery with an American sensibility, the collection is conceived as a fragrance wardrobe—individual compositions designed to be worn according to your own style rather than someone else's rules.